THE BEACON - Your Connection to Nonprofit Success

Communications Strategy: The Power of Positive Promotion

On this episode of The Beacon Podcast, Karen Kemp sits down with Sandy Lish, Principal and Founder of The Castle Group, to discuss communications strategy. Sandy taps into her vast amount of experience with communications strategies to go over everything from why it’s important, to where to start creating one, to tailoring it to your […]

Crisis Communications: It’s Not a Matter of If but When

On this episode of The Beacon Podcast, Karen Kemp interviews Philip Hauserman, Vice President of The Castle Group. Karen and Philip discuss crisis communications and the importance of planning for the inevitability of needing a plan in place. A highly experienced expert in crisis communications and communications plans, Philip answers vital questions including: What is a […]

The Essentials of Major Gift Fundraising

On today’s episode, Tom Landrum has a conversation with Greg Daniels, Senior Executive Director of Leadership Giving at the University of Georgia. Greg has 26 years of fundraising experience, with much of it in today’s topic: major gift fundraising. Their conversation covers topics like Greg’s career as a major gift officer Characteristics of a great […]

The Five Languages of Donor Love

In this episode of The Beacon Podcast, Jeff Jowdy interviews envelope-pushing fundraising practitioner Tammy Zonker. They discuss the five languages of donor love, an idea that Tammy formulated in response to the challenge of donor retention and the “#donorlove” movement. Some of the questions that Tammy answers with great insight include: Why did you come up with […]

Retention Fundraising

On this episode of The Beacon, Jeff Jowdy interviews Roger Craver, a pioneer in various kinds of fundraiser and author of “Retention Fundraising: The New Art and Science of Keeping Your Donors for Life.” Jeff and Roger discuss the significance of donor retention as a metric in fundraising, and Roger touches on: Trends in donor […]