The organizations that I saw, the nonprofit that I saw that now, in retrospect I should have known would be the ones that would thrive during all of this were the ones that reacted quickly and proactively.

Alice Ferris

Think about those things that were the rules and the norms that you used to live by. Do they still apply and then ask yourself, what have we learned? 

Jim Anderson

In this episode of The Beacon Podcast, Lighthouse Counsel President Jeff Jowdy speaks with Alice Ferris and Jim Anderson, the fundraising powerhouse team behind Goalbusters Consulting. 

Jeff and the Goalbusters discuss how the pandemic is changing how we communicate with donors and, ultimately, how we raise money for our important causes. Jim and Alice share some great insights and some examples with surprising results. And they answer questions including:

• What have you been seeing in regards to non-profits and fundraising over these past nine months of the pandemic?
• What are some of the lessons that you’ve seen that all nonprofits can take away from the pandemic?
• What advice would you give to nonprofits as we look to a new year, still filled with some uncertainty and hopefully a bit more hope?

About our Guests

Jim Anderson, CFRE, a founding partner at GoalBusters, has more than 30 years of sales and training experience through his positions with local media and national consumer research companies such as Nielsen Media, Simmons and Scarborough Research. He migrated into the nonprofit arena in 2005, specializing in marketing and branding strategy, multimedia production, sales and sponsorship training, board and organizational training and executive coaching. 

Jim also frequently supports public media on-air fundraising with passionate, entertaining and effective on-air appeals coast to coast. In his role as counsel, he serves as station manager for KGHR Navajo Public Radio in Tuba City, Arizona, and underwriting manager for KAWC Colorado River Public Media in Yuma, Arizona. And he is a director/producer of Interactive Instructional Television and Distance Learning for Northern Arizona University. 

Jim earned a Bachelor of Arts degree, magna cum laude, in broadcast management with dual minors in business administration and Spanish from NAU. He is an Association of Fundraising Professionals Faculty Training Academy graduate and was president of AFP Northern Arizona in 2019, having previously served in 2013-2014. Jim also served previously on the AFP International Communications and Marketing Committee and Committee on Directorship. In 2010, Jim was honored as the AFP Northern Arizona Fundraising Professional of the Year. 

Connect with Jim on LinkedIn at linkedin.com/in/goalbustersjimanderson

Learn more about GoalBusters at goalbusters.net