“Coordination of the message is not luxury but is critical as institutions communicate with their donors.” – Marc Whitt

In this episode of The Beacon Podcast, Marc Whitt, director of philanthropy and advancement communications for the University of Kentucky’s Office of Public Relations and Strategic Communications’, joins Jeff Jowdy to discuss integrating fundraising and communications functions in higher education. Marc shares:

• The importance of messaging coordination.
• How fundraising messaging and communications differs from overall university messaging and communications.
• Advice for maximizing fundraising communications.

About our guest

Marc Whitt is director of Media & Strategic Relations at the University of Kentucky Office of Public Relations and Strategic Communications. He also serves as a part-time instructor in UK’s Department of Integrated Strategic Communication and is a former PR and marketing columnist for the national trade magazine, University Business. His first book, “PR Lessons Learned Along the Way: Strategies, Tips & Advice for the Higher Ed and Nonprofit Public Relations Professional” (Cherrymoon Media), is set for release in July 2020.

Marc is a frequent presenter having addressed such organizations as the American Association of State Colleges & Universities, International Town & Gown Association, Council for Advancement & Support of Education, and Brazil’s International Higher Education Marketing Institute. 

Recently Onalytica, a British-based marketing research firm that identifies social influencers, ranked Marc 21^st among the “Top 100 Public Relations Influencers on Twitter.”

Follow Marc: @MarcWhitt