In this episode of The Beacon Podcast, Lighthouse Counsel President Jeff Jowdy talks with Wayne Olson, author of the book, “The Disney Difference: The Complete Guide to Adding Disney-Like Magic to your Corporation or Organization.”

In their discussion, Wayne shares insights into:

• Why Disney resonated with him as a child and continues to resonate with people of all ages
• What “Disney magic” is and how it translates to nonprofit organizations in regard to leadership and fundraising
• The top takeaways from Disney that nonprofit leaders can use to create those magical experiences for donors

About our guest

Wayne is a nationally known and sought-after speaker, trainer, author and expert on customer relations, customer service, motivation, leadership and donor relations as well as fundraising in general.

In addition to his work in customer service and sales, in the charitable world he is an expert on planned giving, specializing in making the usually dry and complicated subject of planned giving easy to understand, use and fun. 

Wayne is a frequent contributor to magazines and other periodicals, and he writes for a national publisher where his words are used by hundreds of charities in their websites, newsletters and brochures.

Connect with Wayne on LinkedIn.

Learn more at wayneolson.com.

To get a special 20% discount on any of Wayne’s books, go to https://wayneolson.com/books and use “Lighthouse” as the discount code.