“Nonprofits should look at their community of participants, community of donors, kind of as a tribe, a group of people that have like-minded interests and ways of looking at a particular challenge or issue that the nonprofit is trying to solve for.”

Chris Lyons

In this episode of The Beacon Podcast, writer and podcast coordinator Margaret Gardner speaks with Chris Lyons, president of Brand United, NonProfit PRO and Book Business about NonProft PRO’s 2021 Peer-to-Peer Fundraising Study. 

Chris shares insights on the study findings, as well as on peer-to-peer fundraising in general and why it’s an important tool in any organization’s fundraising toolkit.

Chris discusses:

• Key takeaways from the study for fundraisers and nonprofit organizations.
• Why peer-to-peer is a valuable tool in organizations’ revenue-producing toolkit.
• Steps an organization should take to start a peer-to-peer program and what challenges it might encounter.

About our Guest

Chris is president of Brand United, NonProfit PRO and Book Business. He is a publishing, nonprofit and marketing industry veteran who has held senior leadership positions at Kodak, Scholastic, Reed Elsevier and RH Donnelley and has launched and sold multiple enterprises, including Periscope, Package Design Magazine and RFID Product News. 

Chris formerly was president and CRO of the Target Marketing Group, a division of NAPCO Media LLC, a division of SGIA. TMG has numerous brands including Target Marketing, NonProfit PRO, Brand United, Publishing Executive and Book Business and is aligned with other NAPCO brands: Total Retail, Printing Impressions, In Plant Impression, Packaging Impressions, Wideformat Impressions, and Print and Promo.

Chris’ first business loves are publishing, nonprofits, and marketing, and he has dedicated his career to learning about, inventing and sharing innovations and successes for these markets.