Moving The Needle On Retention
Guest of The Beacon Podcast is Steven Shattuck, VP of Marketing for Bloomerang which helps nonprofit organizations to reach, engage and retain the advocates they depend on to achieve their vision for a better world. This successful industry executive is interviewed by Lighthouse Counsel President Jeff Jowdy to share his expertise on the important metric all fundraising professionals should be studying – donor retention.
“Stop worrying so much about attracting new donors and focus on the ones who already like you – it will pay off in dividends down the road.” Steven shares his key reasons why fundraising professionals should be more aware of their donor retention rate and why they should be treating their current donors like gold.
Steven is involved in the Fundraising Effectiveness Project, a collaboration between the Association of Fundraising Professionals and the Center for Nonprofits and Philanthropy Urban Institute. You can view their retention studies at afpfep.org. Steven shares this important industry data and reveals that retention rates nationwide are slowly creeping back up after an all-time low of 39%.
According to Steven, you need to know and understand your retention numbers for successful fundraising. Listen to Steven as he explains how and why you can move that needle and see your retention reports skyrocket.
At Bloomerang, Steven curates the blog, administers the weekly educational webinar series and hosts Bloomerang TV, a weekly video podcast that interviews fundraisers and consultants in the nonprofit sector.
As a HubSpot Certified inbound marketer, Steven is a contributor to NTEN, Nonprofit Hub, Ragan, Social Media Today, Search Engine Journal, The Build Network, Technorati, Content Marketing Institute, Conductor and Business2Community.
Steven serves in a marketing/communications role on several nonprofit committees, is a frequent speaker at nonprofit conferences, and is a highly sought-after webinar presenter. Recipient of the David Letterman Scholarship, Steven graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing. He resides in Indianapolis with his wife and three-year-old son.
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