“Positioning is all about creating a perception about your organization in the minds of your prospects.”

Dave Goetz

In this episode of The Beacon Podcast, Jeff Jowdy talks with president of CZ Strategies, Dave Goetz, about nonprofit positioning strategies. Dave explains what a positioning strategy is and shares:

• How nonprofits can craft a positioning strategy
• Who should be involved
• When nonprofits should consider revising their strategy

About Our Guest

Dave Goetz started CZ in 2000, after his employer sent him to the Stanford Publishing Course at Stanford University. He realized, “Hey, I can do this,” and his entrepreneurial journey began. Dave has a high boredom factor, which drives him to stay fresh and relevant.

Dave is a passionate (though third-rate) fly fisher, and he and a buddy record a regular fly fishing podcast called 2 Guys and a River, which is one of the larger podcasts in the fly fishing universe. Dave has also published several books, including “Death by Suburb” (HarperOne), “Native Tongue: Translating Your Message into the Language of Prospects” (Big Snowy Media), and The Fly Fisher’s Book of Lists” (Big Snowy Media).

Dave has four kids and a wife who puts up with his fly fishing. 

Twitter: @DavidLGoetz
Learn more about CZ Strategy
Listen to 2 Guys and a River