The Five Languages Of Donor Love
In this episode of The Beacon Podcast, Jeff Jowdy interviews envelope-pushing fundraising practitioner Tammy Zonker. They discuss the five languages of donor love, an idea that Tammy formulated in response to the challenge of donor retention and the “#donorlove” movement. Some of the questions that Tammy answers with great insight include:
Why did you come up with the five languages of donor love?What love language do nonprofit professionals stuggle the most with?What is the “platinum rule?”
About our guest
Tammy Zonker is an envelope-pushing fundraising practitioner, an inspiring international speaker, and a powerful trainer in the discipline of transformational fundraising. She moved to Detroit in 2008 specifically to fund raise in the most challenging economy in the U.S. and has turned those experiences into strategies and training tools for creating transformational fundraising results in any economy. She currently serves as Chief Philanthropy Officer at The Children’s Center in Detroit, where she has led the team effort to triple fundraising results in three years.
When she’s not speaking at conferences or fundraising, she’s leading webinars, e-courses, private workshops and retreats through her company: Fundraising Transformed. Tammy’s efforts have resulted in more than $400M in contributions in the past decade. She has served as Adjunct Faculty at Indiana University, technical editor for Wiley Publishing’s “Fundraising for Dummies” third edition and served on Nonprofit Quarterly’s editorial advisory board.
Be sure to follow Tammy on Twitter and check out her website:
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