In today’s episode of The Beacon Podcast, Margaret Gardner talks with Willeke van Rijn, CEO of The Resource Alliance, about how unity on various levels can increase the impact of the social sector.

In their discussion, Willeke addresses issues including:

• The power of community and what that means in terms of mission, fundraising and resource development.
• The factors that affect all organizations when it comes to uniting for change.
• Conditions within an organization that might interfere with it building a sense of community among its supporters.

About our guest

The Resource Alliance exists to strengthen the social impact sector by ensuring it has access to the resources necessary to enable just, equitable, inclusive, and sustainable societies.

Following a term as board member, Willeke joined the Resource Alliance as CEO in March 2022. 

An experienced resource development manager in the nonprofit sector, with excellent strategic, international, financial, and people skills, Willeke previously led the Strategy and Analysis team at SOS Children’s Villages, the world’s largest charity focused on providing a loving home for children everywhere.

Willeke was formerly a consultant for FUNDES in Mexico, where she provided guidance on research as well as strategic recommendations on an innovative online capacity-building platform for micro and small enterprises in emerging markets.

Prior to that, she spent 13 years at OXFAM as a global fundraising strategy advisor for affiliates around the world, including Mexico, India, South Africa, Brazil, Italy, Germany, and Belgium, where she provided strategic fundraising oversight; R&D of new fundraising markets and channels; and entry, set-up, and market development of new fundraising departments and personnel from idea to execution.

Connect with Willeke on LinkedIn
Learn more about The Resource Alliance